In email
Use our free, easy-to-customize email templates to reach out to grads.
2. New: How to create a button that directs users to a pre-filled form on their LinkedIn profiles
Certificate recipients will no longer need to manually fill out their certificates. Instead, you can create a link that will automatically pre-fill the certificate form, similar to the one below:
| Information | Description | Dummy Value |
| name | What you want the Certificate to be named | Test Certificate |
| organizationId* | Your organization ID (if your organization has an existing page on LinkedIn) | 1337 |
| organizationName* | Your organization name (if your organization doesn’t have an existing page on LinkedIn) | |
| issueYear | Year the certificate was issued | 2018 |
| issueMonth | Month the certificate was issued | 2 |
| expirationYear | Year the certificate expires | 2020 |
| expirationMonth | Month the certificate expires | 5 |
| certId | Certificate ID | 1234 |
| certUrl | Credential URL | https://www.linkedin.com/path/to/certificate/1234 |
Promote your button!
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Visibility for your program
Members who display certifications and degrees get more profile views – which can mean up to millions of free incremental impressions for your brand.
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Opportunity for graduates
Members with a degree on their profile get contacted on LinkedIn 6x more often – leading to more opportunities.
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Simplicity of use
Everything you need to get started is right here, for free. Create your "Add to profile" button and get email templates that you can customize for your graduates.
Success stories
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Carrie Francey, Microsoft
"We are excited to help Microsoft Certified Professionals around the world get recognition for their technical credentials and grow their careers. LinkedIn’s Add to Profile program makes that easy."
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Himanshu Aggarwal, Aspiring Minds
"AMCAT takers highly appreciate the ease and tremendous value in posting industry recognized AMCAT credentials to their LinkedIn profile."
Promote your degree button!
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Visibility for your program
Members who display education get 10 times more profile views — and that means more brand visibility for you.
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Opportunity for graduates
Help your graduates increase their opportunities – profiles with education get contacted 15 times more than those that don't.
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Simplicity of use
Everything you need to get started quickly is right here. Button generator, email templates, use cases - and it's all free.
Success stories
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Jacqueline Jones, Kaplan University
"The 'Add to Profile' program is terrific. It provides our students and alumni with more exposure to the nearly limitless networking and employment opportunities through LinkedIn."
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Dan Dillon, Arizona State University
"Add to Profile is good for our ASU graduates and it’s good for the university. As businesses and recruiters see the quality of our alumni, it promotes our reputation for excellence while rewarding their hard work and results."
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Kevin Grubb, Villanova University
"The Add-to-Profile program helps Villanova University students and alumni proudly represent the Nova Nation on LinkedIn. By easily displaying our name in the Education section of their profiles, they’re showing the LinkedIn community and each other the power of a Villanova education and the opportunities it creates."
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Andrew Hockley, University of Melbourne
"The LinkedIn "Add to Profile" button is an excellent tool for our students and alumni, making it easy to to add their University of Melbourne credentials to their profile. This increases their online exposure and creates a life-long connection with the University."
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Eric Hollebone, Algonquin College
"It was easy for us to integrate into our emails and website so that our students and alumni could add their degree to their profile with a single click. Algonquin College is focused on graduating student and supporting alumni to be more career-ready and LinkedIn is an integral part of that solution."
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Markus Karlsson-Jones, The University of Manchester
"The University of Manchester wants to provide an effective means of facilitating connections between mid-career alumni, current students and recent graduates at the start of their professional life. The "Add to Profile" button makes this process easy for us to promote and effortless for alumni and students to act on."
We have recently made some changes to our Add to Profile functionality, which will impact how third-party information is populated into fields on a LinkedIn member’s profile.
Specifically, if a member wants to add certificate or degree fields to their profile, they can continue to do so using the “Add to Profile” flow; however, it will no longer autofill. Members will have to enter the relevant information directly on their profile.
Developers who implement Add To Profile can now use a static URL to generate their button. Links will no longer be customized for a specific certificate or degree. After clicking “Add To Profile,” users will be directed to a profile form where they can fill out the details of their certificate or degree. Existing customized buttons will continue to work, but they will now direct to the new experience without auto-filling certificate or degree information.
You can find more information on our HelpCenter.