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Get your certifications on members' profiles with one click
Create your certification button
Simply create an “Add to profile” button and place it in your emails and website. With a single click, your users can add their certificates to their LinkedIn profiles.
1. How to create a button that directs users to a blank form on their LinkedIn profiles
2. New: How to create a button that directs users to a pre-filled form on their LinkedIn profiles
Certificate recipients will no longer need to manually fill out their certificates. Instead, you can create a link that will automatically pre-fill the certificate form, similar to the one below:
This is a great approach if you want to save your certificate recipients’ time and add a level of customization behind your button. Below are the custom fields that you can pre-fill.
For illustration purposes, we’ll create an example button with the dummy values listed in the table below. Please note that all of these fields are optional and whatever fields you choose to pre-fill will be automatically populated when users click on the link you create.
Information | Description | Dummy Value |
name | What you want the Certificate to be named | Test Certificate |
organizationId* | Your organization ID (if your organization has an existing page on LinkedIn) | 1337 |
organizationName* | Your organization name (if your organization doesn’t have an existing page on LinkedIn) | |
issueYear | Year the certificate was issued | 2018 |
issueMonth | Month the certificate was issued | 2 |
expirationYear | Year the certificate expires | 2020 |
expirationMonth | Month the certificate expires | 5 |
certId | Certificate ID | 1234 |
certUrl | Credential URL | https://www.linkedin.com/path/to/certificate/1234 |
*When defining your custom fields, please pick between ‘organizationId’ and ‘organizationName’. The two cannot be included at the same time. If your organization has an existing page on LinkedIn, we recommend you use the ‘organizationId’ field. If your organization does not have an existing page on LinkedIn, please use the ‘organizationName’ field instead.
2a. Create a link for users to directly add your Certification to their profiles
The bolded text below should be modified according to your own custom information.
If you choose to include ‘organizationId’, create a URL using the following format:
https://www.linkedin.com/profile/add?startTask=CERTIFICATION_NAME&name=Test%20Certificate&organizationId=1337&issueYear=2018&
issueMonth=2&expirationYear=2020&expirationMonth=5&certUrl=https%3A%2F%2Fdocs.microsoft.com
%2Fen-us%2Flearn%2Fcertifications%2Fd365-functional-consultant-sales&certId=1234
The bolded text below should be modified according to your own custom information.
If you choose to include ‘organizationId’, create a URL using the following format:
https://www.linkedin.com/profile/add?startTask=CERTIFICATION_NAME&name=Test
%20Certificate&organizationId=1337&issue
Year=2018&issueMonth=2&expirationYear=2020
&expirationMonth=5&certUrl=
https%3A%2F%2Fdocs.microsoft.com%
2Fen-us%2Flearn%2Fcertifications%2Fd365-functional-consultant-sales&certId=1234
If you choose to include ‘organizationName’, create a URL using the following format:
https://www.linkedin.com/profile/add?startTask=CERTIFICATION_NAME&name=Test%20Certificate&organizationName=LinkedIn&issueYear
=2018&issueMonth=2&expirationYear=2020&expirationMonth=5&certUrl=https%3A%2F%2Fdocs.
microsoft.com%2Fen-us%2Flearn%2Fcertifications%2Fd365-functional-consultant-sales&certId=1234
If you choose to include ‘organizationName’, create a URL using the following format:
https://www.linkedin.com/profile/add?startTask=CERTIFICATION_NAME&name=Test
%20Certificate&organizationName=LinkedIn
&issueYear=2018&issueMonth=2
&expirationYear=2020&expirationMonth=5&cert
Url=https%3A%2F%2Fdocs.microsoft.com
%2Fen-us%2Flearn%2Fcertifications%2Fd365-functional-consultant-sales&certId=1234
2b. Build a “Add to profile” button into your emails or website
Note that the bolded text below should be modified according to the link you created above
<div><a href="https://www.linkedin.com/profile/add?startTask=CERTIFICATION_NAME&name=Test%20Certificate&organizationId=1337&issueYear=2018
&issueMonth=2&expirationYear=2020&expirationMonth=5&certUrl=
https%3A%2F%2Fdocs.microsoft.com%2Fen-us%2Flearn%2Fcertifications%2Fd365-functional-consultant-sales&certId=1234"><img src="https://download.linkedin.com/desktop/add2profile/buttons/en_US.png " alt="LinkedIn Add to Profile button"></a></div>
Note that the bolded text below should be modified according to the link you created above
<div><a href="https://www.linkedin.com/profile/add?startTask=CERTIFICATION_NAME&name=Test%
20Certificate&organizationId=1337&issueYear
=2018&issueMonth=2&expirationYear=2020
&expirationMonth=5&certUrl=https%3A%2F%
2Fdocs.microsoft.com%2Fen-us%2Flearn%2Fcertifications%2Fd365-functional-consultant-sales&certId=1234"><img src="https://download.linkedin.com/desktop/add
2profile/buttons/en_US.png " alt="LinkedIn Add to Profile button"></a></div>
Click here to download translated "Add to profile" buttons
Promote your button!
Free brand exposure on LinkedIn
When users add your certificate to their profile, an update gets posted on their feed for all of their connections to see. Plus the user automatically starts following your company page.
Visibility for your program
Members who display certifications and degrees get more profile views – which can mean up to millions of free incremental impressions for your brand.
Opportunity for graduates
Members with a degree on their profile get contacted on LinkedIn 6x more often – leading to more opportunities.
Simplicity of use
Everything you need to get started is right here, for free. Create your "Add to profile" button and get email templates that you can customize for your graduates.
Success stories
Carrie Francey, Microsoft
"We are excited to help Microsoft Certified Professionals around the world get recognition for their technical credentials and grow their careers. LinkedIn’s Add to Profile program makes that easy."
Himanshu Aggarwal, Aspiring Minds
"AMCAT takers highly appreciate the ease and tremendous value in posting industry recognized AMCAT credentials to their LinkedIn profile."
To learn more about "Add to profile" buttons please checkout our FAQ page